Creative Platforms

Within any well developed brand, one will find a variety of creative platforms. Creative platforms exhibit the vision and the values of a company, a brand or a division. They may be internally or externally focused, or developed for a single product or line.

While a creative platform will embody a variety of elements - such as mission, vision and values - the most visible outcome of a creative platform is a "slogan, tag line or branding statement" accompanied by a logo or "mark".

In addtion to the branding statement creative platforms can include graphic standards to be implemented system-wide, branding points for each product or product line, an overarching marketing statement for inclusion with all products, and much more.

In essence, the creative platform is the basis for all advertising and marketing production.

AMSI has worked with a variety of companies and industry types to develop creative platforms. Let us show you how we can help.